That winky smile might not go down too well in major label land.Ī number of senior execs recently told us that they are closely following Spotify’s ARPU, which has seen a perilous decline in recent years – largely thanks to a combination of telco bundles, Family and Student Plans, plus market-sensitive pricing.Īccording to MBW’s calculations based on Spotify’s fiscal filings, the average Spotify subscriber worldwide is now paying approximately USD $30 less per year for their account than they were in 2015 ($8.16 per month in 2015 vs.
With Spotify Premium Student we are providing them with a plan that gives them access to our extensive music catalogue and everything users enjoy about Spotify Premium at a value they will love.”įor students who have not tried Premium before they can also get the first month free.Announcing the cheap trial, a Spotify blog post reads: because we know students have plenty of other things they want to spend their money on - textbooks, for example )’ We always want to create a meaningful relationship with new potential users, many of whom are younger. Growth Lead, Spotify Middle East and Africa, Marwen Ben Messaoud, said that “We are excited to be bringing our student plan to the region, since experiencing a great response from students globally. Before subscribing to the plan, students must authenticate their student status and then visit /eg-en/student/ where they can sign up for the offer and start enjoying all of the world’s audio wherever and whenever they want to listen. The offer is open to eligible university students, and is available immediately from Wednesday. The launch of Spotify Premium for Students offers eligible university students an unparalleled experience with access to more than 70 million tracks including: ad-free music listening, music offline downloads, on-demand listening to any song, album or artist, and quality streaming. Spotify Premium for Students allows all eligible university students to enjoy Spotify Premium – and all of the many benefits that come with being a Premium subscriber for – EGP 24.99, a discounted price of a Premium subscription.
Spotify Premium for Students launches in 20 new countries around the world including Egypt, UAE, KSA, Qatar, Kuwait, Bahrain, Lebanon, Jordan and Morocco.
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